Below is an excerpt from my book “The Future-Proof Business Transformation Playbook — 5 Pivotal Pillars for 21st Century Leaders”
Modern technology can disrupt any industry, niche, or even the smallest company. When your customers decide they want something different, you have to drop all your plans and march in that particular direction. Ignoring the change and carrying on regardless is a recipe for disaster.
Offering resistance would make you lose the chance to catch up at the right time. When the calamity strikes, the only radical solution is to change leadership suddenly, and that puts you further in trouble.
…and that’s precisely when timely Digital Transformation can help
The underlying concept of Digital Transformation is based on leveraging new opportunities. The core purpose is not just to survive, but to thrive. When done right, organizations often realize new customer experiences, much-improved value propositions, while becoming far more efficient. It often leads to significant gains over your competitors, and a chance to drive your niche. In my experience as a consultant, “change” is a lot more fun when you’re the boss. It’s a lot easier when you’re not being forced to change.
Originally published at https://www.linkedin.com.